Sustainability Storytelling: Communicate Trust, Brand Value and Better Business

In this lunchtime event hosted at GW, sustainability communications expert and author Mike Hower shared practical insights on how effective storytelling can build trust, strengthen sustainability communications, and support better business outcomes.

Drawing from his book Sustainability Storytelling: Communicate Trust, Brand Value, and Better Business, Mike introduced the Four C’s of Effective Sustainability Storytelling, offering a clear framework for communicating sustainability efforts with credibility and impact. The conversation, moderated by Frank Sesno, featured real‑world examples from corporate sustainability practice, an interactive Q&A on pressing communications challenges, and candid career advice for students and early professionals interested in sustainability and communications, and its intersection in business.

This event was recorded on May 7, and hosted by the GW Alliance for a Sustainable Future and Planet Forward.